An illustrated article that leads to your product

An article should help someone complete a specific task, such as making an opening-shift checklist. Show the source example, the result and how to review it. Then invite the reader to repeat the process in Centavra. Research supports a sale when it explains a decision and leads to an appropriate product.

Three steps to a useful result

1. Connect the question to an action

Choose one customer question. Show before and after, explain the limits and offer a way to prepare their own version.

2. Make images explain the task

Use a meaningful filename, a standard HTML img, descriptive alt text and a nearby caption. Illustrate a step or result.

3. Publish separate language URLs

Set lang, canonical and reciprocal hreflang for RU and EN. Include pages and images in a sitemap. Check indexing in search-engine tools.

See the example

Question: “first-day employee checklist”.
Illustration: “instruction → actions → review”.
Alt: “Three steps for turning a work instruction into a checklist”.
Caption: “Practice example; a manager approves the final version”.
Action: open the checklist brief and add selected source text.

Review before using

• The article is readable without sign-in or JavaScript.
• The main image has a stable public URL.
• There are no fabricated reviews, ratings or search-position promises.

How to measure value

Measure impressions → visits → briefs opened → accepted results → enquiries. Schema and sitemaps describe pages; they do not guarantee indexing or rankings.

Image guidance: Google Search Central.